diff --git a/layouts/partials/functions/get_logo.html b/layouts/partials/functions/get_logo.html
index 4bf6b8e6..b4e11c1d 100644
--- a/layouts/partials/functions/get_logo.html
+++ b/layouts/partials/functions/get_logo.html
@@ -2,15 +2,20 @@
 {{/* Inputs: constraint: max_height/fit (str); size (int) */}}
 {{/* Output: resource (obj) */}}
 
-{{ $logo := resources.Get "images/logo.png" }}
+{{/* Workaround fact Hugo does not support GetMatch in assets dir */}}
+{{/* Hugo doesn't support image ops on SVG: https://discourse.gohugo.io/t/ho-do-i-convert-a-generic-resource-to-image-resource/22570/4 */}}
+{{ $logo := resources.Get "images/logo.png" | default (resources.Get "images/logo.svg") }}
 {{ $logo_proc := $logo }}
 
-{{ if eq .constraint "max_height" }}
-  {{/* Resize logo to fit specified max height. */}}
-  {{ $logo_proc = ($logo.Resize (printf "x%s" (string .size))) }}
-{{ else }}
-  {{/* Constrain logo to fit within specified dimensions. */}}
-  {{ $logo_proc = ($logo.Fit (printf "%sx%s" (string .size) (string .size))) }}
+{{/* If the type of image can be resized by Hugo, resize it given a `.size` argument to the function. */}}
+{{ if resources.Get "images/logo.png" }}
+  {{ if eq .constraint "max_height" }}
+    {{/* Resize logo to fit specified max height. */}}
+    {{ $logo_proc = ($logo.Resize (printf "x%s" (string .size))) }}
+  {{ else }}
+    {{/* Constrain logo to fit within specified dimensions. */}}
+    {{ $logo_proc = ($logo.Fit (printf "%sx%s" (string .size) (string .size))) }}
+  {{ end }}
 {{ end }}
 
 {{ return $logo_proc }}
diff --git a/layouts/partials/functions/get_logo_url.html b/layouts/partials/functions/get_logo_url.html
new file mode 100644
index 00000000..0f2c23d5
--- /dev/null
+++ b/layouts/partials/functions/get_logo_url.html
@@ -0,0 +1,12 @@
+{{/* Function to get logo URL for JSONLD. */}}
+{{/* Inputs: page context */}}
+{{/* Output: logo URL (URL) */}}
+
+{{ $logo_url := "" }}
+{{ if resources.Get "images/logo.png" | or (resources.Get "images/logo.svg") }}
+  {{ $logo_url = (partial "functions/get_logo" (dict "constraint" "fit" "size" 192)).Permalink }}
+{{ else }}
+  {{ $logo_url = (partial "functions/get_icon" 192).Permalink }}
+{{ end }}
+
+{{ return $logo_url }}
diff --git a/layouts/partials/jsonld/article.html b/layouts/partials/jsonld/article.html
index b8e30710..33550bf0 100644
--- a/layouts/partials/jsonld/article.html
+++ b/layouts/partials/jsonld/article.html
@@ -1,4 +1,4 @@
-{{ $page := .page }}
+{{- $page := .page }}
 {{ $summary := .summary }}
 {{ $featured_image := ($page.Resources.ByType "image").GetMatch "*featured*" }}
 
@@ -10,7 +10,7 @@
 
 {{ $author := partial "functions/get_author_name" $page }}
 {{ $publisher := site.Params.org_name | default site.Title }}
-{{ $logo_url := (printf "img/%s" (site.Params.logo | absURL)) | default (partial "functions/get_icon" 512).Permalink }}
+{{ $logo_url := partial "functions/get_logo_url" $page -}}
 
 <script type="application/ld+json">
 {
diff --git a/layouts/partials/jsonld/business.html b/layouts/partials/jsonld/business.html
index f4e9b227..c0aa57ef 100644
--- a/layouts/partials/jsonld/business.html
+++ b/layouts/partials/jsonld/business.html
@@ -4,7 +4,7 @@
   "@type": {{site.Params.local_business_type | default site.Params.site_type}},
   "@id": {{site.BaseURL}},
   "name": {{site.Params.org_name | default site.Title}},
-  {{with site.Params.logo}}"logo": {{printf "img/%s" . | absURL}},{{end}}
+  "logo": {{ partial "functions/get_logo_url" . }},
   {{with site.Params.sharing_image}}"image": {{printf "img/%s" . | absURL}},{{end}}
   {{ if (eq site.Params.site_type "LocalBusiness") | and site.Params.coordinates }}
   "geo": {
diff --git a/layouts/partials/navbar.html b/layouts/partials/navbar.html
index f50da6ff..787d1521 100644
--- a/layouts/partials/navbar.html
+++ b/layouts/partials/navbar.html
@@ -2,7 +2,7 @@
 
 {{/* Get site logo. */}}
 {{ $show_logo := site.Params.main_menu.show_logo | default true }}
-{{ $has_logo := fileExists "assets/images/logo.png" }}
+{{ $has_logo := fileExists "assets/images/logo.png" | or (fileExists "assets/images/logo.svg") }}
 {{ $logo := "" }}
 {{ if $has_logo }}
   {{ $logo = (partial "functions/get_logo" (dict "constraint" "max_height" "size" 70)) }}
diff --git a/layouts/partials/site_head.html b/layouts/partials/site_head.html
index fdaaad1a..79137ba1 100644
--- a/layouts/partials/site_head.html
+++ b/layouts/partials/site_head.html
@@ -148,7 +148,7 @@
   <link rel="canonical" href="{{ .Permalink }}">
 
   {{ $featured_image := (.Resources.ByType "image").GetMatch "*featured*" }}
-  {{ $has_logo := fileExists "assets/images/logo.png" }}
+  {{ $has_logo := fileExists "assets/images/logo.png" | or (fileExists "assets/images/logo.svg") }}
   {{ $og_image := "" }}
   {{ $twitter_card := "summary_large_image" }}
   {{ if $featured_image }}