diff --git a/content/concept.md b/content/concept.md
index 4def8a907..fb2e04587 100644
--- a/content/concept.md
+++ b/content/concept.md
@@ -32,17 +32,20 @@ WIP. Before any of my fellow content strategists banish me to content strategy h
### Assumptions
-The current Hugo documentation
+First and foremost, the biggest shortcomings of the current documentation are a matter of *content* more than visual or UX design.
+
+In addition, this project was started with the assumptions that the Hugo documentation
* is confusing for new users
* is a common complaint in the Hugo forums ([forum discussion 1][ex1], [forum discussion 2][ex2])
* lacks structure and is therefore
- * unscalable, as demonstrated by patch pages (e.g. [here][patch1] and [here][patch2]) that seem out of place, require unnecessary drilldown, or duplicate content in other areas of the docs, thus requiring duplicative efforts to update
+ * unscalable, as demonstrated by patch pages (e.g. [here][patch1] and [here][patch2]) that seem out of place, require unnecessary drill-down, or duplicate content in other areas of the docs, thus requiring duplicative efforts to update
* inconsistent in its terminology, style, and (sometimes) layout
- * limited in effective use of Alogolia's document search (i.e., because of redundant content grouping, headings, etc)
+ * limited in effective use of Alogolia's document search (i.e., due to redundant content grouping, headings, etc)
* difficult to optimize for external search engines (SEO)
-* does not leverage Hugo's more powerful feature (e.g., there is only *one* archetype); leveraging these features would help address the aforementioned shortcomings (i.e., scalability, consistency, and search)
-* assumes a higher level of Golang proficiency than is realistic for newcomers to static site generators or general web development. A prime example is the sparsity of basic and advanced code samples for templating functions, some of which may still be wholly undocumented.
+* does not leverage Hugo's more powerful features (e.g., only *one* archetype); leveraging these features would help address the aforementioned shortcomings (i.e., scalability, consistency, and search)
+* assumes a higher level of Golang proficiency than is realistic for newcomers to static site generators or general web development; a prime example is the sparsity of basic and advanced code samples for templating functions, some of which may still be wholly undocumented
+* lacks well-defined contribution and editorial guidelines for those interested in submitting or editing documentation.
### Goals
@@ -53,16 +56,17 @@ New Hugo documentation should...
* creating better consistency and scalability for Hugo-dependent projects (viz., [themes.gohugo.io][hugothemes])
* reducing the frequency of beginner-level questions in the [Hugo Discussion Forum][forum]
* not require, or assume, any degree of Golang proficiency from end users;
- * that said, Hugo can—and *should*—act as a bridge for users interested in learning Golang. A implementationn example of this strategy point is the inclusion of `godocref:` as a default front matter field for all function and template pages. See [`archetypes/functions.md`][functionarchetype].
-* be easiest to expand and edit for *contributors** but even easier to understand by *end users*.
- If you don't make it *very easy* for authors to contribute to documentation correctly, they will inevitably contribute *incorrectly*;
- * Content modeling is king
- * Go DRY (e.g., by leveraging shortcodes whenever possible)
- * Set required metadata (e.g., via section-specific *archetypes*)
- * Develop contribution guidelines for both development *and* documentation
+ * that said, Hugo can—and *should*—act as a bridge for users interested in learning Golang. An implementationn example of this strategic point is the inclusion of `godocref:` as a default front matter field for all function and template pages. See [`archetypes/functions.md`][functionarchetype].
+* be easiest to expand and edit for *contributors** but even easier to understand by *end users*
+ * if you don't make it *very easy* for authors to contribute to documentation correctly, they will inevitably contribute *incorrectly*;
+ * content modeling is king
+ * go DRY (e.g., by leveraging shortcodes whenever possible)
+ * set required metadata (e.g., via section-specific *archetypes*)
+ * develop contribution guidelines for both development *and* documentation
* be equally accessible via mobile, tablet, desktop, and offline.
-* avoid "miscellaneous" sections (e.g.,"Extras"). [This is the last place end users look to get up and running with Hugo](https://discuss.gohugo.io/t/site-with-different-lists-of-sections/5536/3). All content in miscellaneous sections should be edited and incorporated into more logical content groupings (e.g., with the goal of removing *extras* entirely).
-* easily scaffold for potential i18n/multilingual versions.
+* avoid "miscellaneous" sections (e.g.,"Extras"); [these catch-all sections are the last place end users look to get up and running](https://discuss.gohugo.io/t/site-with-different-lists-of-sections/5536/3)
+ * all content in miscellaneous sections should be edited and incorporated into more logical content groupings with the goal of removing miscellaneous sections entirely.
+* easily scaffold for potential *i18n/multilingual versions*.
### Audiences
@@ -451,11 +455,12 @@ The following demonstrates the *ideal* sequence for content strategy and is only
* What are the goals for this product?
* Who are the targeted users/audiences?
+ * Personal development
### 2. Content Stragegy Development
* What is the editorial mission statement?
- * What are we promising to end users to help them achiece *their* goals? (We [at least ostensibly] serve *their* needs first)
+ * What are we promising to target audiences to help them achiece *their* goals? (We [at least ostensibly] serve *their* needs first)
* What have we failed to deliver to end users with the current website in helping them accomplish their goals?
* What is the content strategy statement? I.e., now that end users know what they're getting...
* How do we accomplish *our* goals?
diff --git a/content/content-management/shortcodes.md b/content/content-management/shortcodes.md
index 276556f37..cf007305b 100644
--- a/content/content-management/shortcodes.md
+++ b/content/content-management/shortcodes.md
@@ -46,7 +46,7 @@ The examples above use two different delimiters, the difference being the `%` ch
### Shortcodes with Markdown
-The `%` character indicates that the shortcode's inner content---called in the [shortcode template](/templates/shortcode-templates/) with the [`.Inner` variable](/variables-and-parmams/other/)---needs further processing by the page's rendering processor (i.e. Markdown via Blackfriday). In the following example, Blackfriday would convert `**World**` to `World`:
+The `%` character indicates that the shortcode's inner content---called in the [shortcode template](/templates/shortcode-templates/) with the [`.Inner` variable](/variables/other/)---needs further processing by the page's rendering processor (i.e. Markdown via Blackfriday). In the following example, Blackfriday would convert `**World**` to `World`:
```golang
{{%/* myshortcode */%}}Hello **World!**{{%/* /myshortcode */%}}
diff --git a/content/templates/single-page-templates.md b/content/templates/single-page-templates.md
index 4277a3cd2..2870ceea5 100644
--- a/content/templates/single-page-templates.md
+++ b/content/templates/single-page-templates.md
@@ -278,7 +278,7 @@ To easily generate new instances of this content type (e.g., new `.md` files in
[directory structure]: /getting-started/directory-structure/
[dry]: https://en.wikipedia.org/wiki/Don%27t_repeat_yourself
[front matter]: /content-management/front-matter/
-[page variables]: /variables-and-parms/page-variables/
+[page variables]: /variables/page-variables/
[partials]: /templates/partials/
[section]: /content-management/sections/
[site variables]: /variables/site-variables/
diff --git a/themes/hugodocs/layouts/partials/head/metadata-schemaorg.html b/themes/hugodocs/layouts/partials/head/metadata-schemaorg.html
index b16f7814f..fe9e58ef4 100644
--- a/themes/hugodocs/layouts/partials/head/metadata-schemaorg.html
+++ b/themes/hugodocs/layouts/partials/head/metadata-schemaorg.html
@@ -1,4 +1,4 @@
-
+ -->
\ No newline at end of file